YCH
YCH is a leading designer brand renowned for its refined yet bold aesthetic. Led by designer Choonho Yoon, YCH seamlessly blends classic elements with modern sensibilities to create elegant yet striking womenswear.
With unique silhouettes and intricate details, the brand harmonizes femininity with structural aesthetics, presenting distinctive collections each season while maintaining a strong brand identity. In particular, YCH has established a strong foothold in the Greater China and Asian markets, achieving high brand recognition and remarkable growth in its wholesale business.
Frequently worn by global K-pop icons such as BLACKPINK, as well as renowned Korean and Chinese actors, YCH continues to set fashion trends and expand its influence in the global market.