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White Mountaineering

“The field in which we wear clothes is all outdoors.”

One, design. Two, utility. Three, technology.

The imagination to fuse these elements together. The attitude of not submitting to sales or market needs.

White Mountaineering is an outdoors-inspired streetwear label based in Tokyo and it was founded by Yosuke Aizawa in 2006. White Mountaineering is known for uniting the performance demands of the outdoors industry with the aesthetic needs of the fashion world, consistently featuring technical fabrics such as GORE-TEX, polar fleece and corduroy.