FRAME was founded in 2012 by Jens Grede and Erik Torstensson, the two London-based Swedes behind the global fashion business The Saturday Group and Industrie magazine. They wanted to create the perfect pair of jeans by bringing together the quality and heritage of denim manufacturing in Los Angeles, and the influence of London style, cut and fit. FRAME is based in Los Angeles and shares responsibilities with its London office. FRAME is produced in LA by an all-star lineup. From design to wash to cut and sew, the best people in the field have all come together to make an unparalleled product.