FOG × ZEGNA
Challenge: To put forth a truly unique and electrifying collaboration to connect new audiences to Zegna.
Solution
Create a dynamic collection which blends the tailoring expertise of Zegna with Fear Of God’s elevated urban aesthetic, and taps into the excellence and energy of both brands.
Results
- Identified and introduced the collaboration designer, Jerry Lorenzo
- Acted as an intermediary point of contact throughout the entire collaboration process, liaising between Fear Of God and Zegna to create efficiency and a cohesive team structure
- Managed the global sales distribution for the collaborative menswear collection, while integrating a disruptive digital-first launch strategy
- Resulted in extensive media coverage in online publications including GQ, Vogue, Hypebeast, Paper Magazine, and Complex.
- The collection was launched at top retailers around the world including Matches, SSENSE, Mr Porter, Nordstrom, Saks Fifth Avenue, The Webster, FWRD, Bergdorf Goodman, and Farfetch.