BEHOLD
Challenge: To support the launch of this new, innovative shopping marketplace platform by securing the participation of both established and emerging designers in the contemporary space.
Solution
To spearhead the merchandising strategy to create a strategic and interesting brand assortment that speaks to the style segments the Behold outfit technology taps into.
Results
- Helped strategise the desired brand matrix and collaborated with the team to create a master target list
- Led strategy development for brand outreach through defining what makes the platform a compelling opportunity for brands, while also making introductions and facilitating discussions to onboard brands
- Participated in ideation for company marketing, press initiatives, and social media strategy
- Garnered press coverage including Vogue, WWD, and Business of Fashion
- Advised on the overall vision and tone for the company, as well as the creative direction of both the app and website