Ksubi was born out of rebellion in 1999. We took angle grinders to premium denim, we released two hundred rats into the crowd at our first runway show, and we started a movement. Our attitude within fashion has always placed us as an outsider, which only means that like minded people around the world gravitate towards us. It wasn’t long until this attitude and our iconic raw denim caught the attention of some of the biggest artists in hip hop and most notable tastemakers in fashion.

Since our beginnings, we’ve evolved into a globally impactful streetwear brand. Our worn wares are sold around the world, and loved by musicians, artists, creatives and the streets. We follow our instincts and pave our own way, in life and in fashion. Our jeans, the ones with the tag on the back pocket, are famous the world over.

Ksubi might be one of the most globally recognisable and notorious denim brands in streetwear, but the rebels and outsiders still love us for the same reason that put us on the map - we are beautifully imperfect, we wear our flaws with pride, and aren’t afraid to put it all on show.

For Royalty. For Heroism. And for the streets.
Controversy is welcome here.