Frame (US Specialty Sales)
About Frame (US Specialty Sales)
FRAME was founded in 2012 by Jens Grede and Erik Torstensson, the two London-based Swedes behind the global fashion business The Saturday Group and Industrie magazine. They wanted to create the perfect pair of jeans by bringing together the quality and heritage of denim manufacturing in Los Angeles, and the influence of London style, cut and fit.
FRAME is based in Los Angeles and shares responsibilities with its London office. FRAME is produced in LA by an all-star lineup. From design to wash to cut and sew, the best people in the field have all come together to make an unparalleled product.
FALL 2022 COLLECTION
FALL 2022 LOOKBOOK
Spring is all about optimism. Bright saturated color lifts each delivery making the collection feel fresh. This season the FRAME woman wants to feel dressed but she’s looking for silhouettes and fabrics that have a sense of ease. Comfort and versatility are key but in new elevated ways. Luxe fabrications and considered details like coated cotton, ribbed sweater dressing and stretch cashmere are effortless but feel polished. Artisanal elements like reconstructed denim, seaming details, smocking and lace insets have a handcrafted feel. While textured fabrics add dimension that makes each piece unique. Ramie is a key fabric for Spring adding subtle sheerness and slight structure. This season femininity is seen through a new modern lens and feels balanced when paired with broken in denim. A 90s influence runs throughout the collection in silhouettes and styling. In denim that translates to modern overalls, low rises and fold-over details. New smaller on the top bigger on the bottom proportions are important with new wide leg fits and cropped and shrunken jacket shapes. Inventive oversized buttons in denim on modern silhouettes create distinctive branding that’s identifiably Frame. Spring balances timelessness with innovation offering the FRAME woman high quality clothes that are essential to her wardrobe.
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