Andersson Bell
About Andersson Bell
Launched in Seoul-2014, the brand “Andersson Bell” began with a Creative Director, who got inspiration from contrasting two different cultures of Korean and Scandinavian. By reinterpreting Scandinavian vibes, Andersson Bell creates new objects from a Korean perspective.
The first word “Andersson” is from a typical Swedish last name and the second word “Bell” represents a traditional Korean temple’s bell. Andersson Bell likes to show its perspective and uniqueness by contrasting various cultures together and not just only setting limits to the Scandinavian. Moreover, all the materials of Andersson Bell’s goods are selected with great quality fabrics and exotic-unique details
AUTUMN / WINTER 2024 COLLECTION
AUTUMN / WINTER 2024 MEN'S LOOKBOOK
‘Air House’. In the AW24 collection from Andersson Bell, we pay tribute to Ki-Ok Kwon, a trailblazing figure in Korean history. Seamlessly blending her pioneering spirit as the first female pilot with the captivating essence of Air Force aesthetics. Our primary focus lies in the creation of a harmonious balance by skillfully weaving together seemingly contrasting elements. This collection artfully merges the functional and military aspects of design with the timeless allure of classic and romantic silhouettes. Garments that seamlessly blend utilitarian practicality with a touch of vintage romance, functionality with timeless elegance.
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AUTUMN / WINTER 2024 WOMEN'S LOOKBOOK
‘Air House’. In the AW24 collection from Andersson Bell, we pay tribute to Ki-Ok Kwon, a trailblazing figure in Korean history. Seamlessly blending her pioneering spirit as the first female pilot with the captivating essence of Air Force aesthetics. Our primary focus lies in the creation of a harmonious balance by skillfully weaving together seemingly contrasting elements. This collection artfully merges the functional and military aspects of design with the timeless allure of classic and romantic silhouettes. Garments that seamlessly blend utilitarian practicality with a touch of vintage romance, functionality with timeless elegance.
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SPRING / SUMMER 2024 COLLECTION
SPRING / SUMMER 2024 MEN'S LOOKBOOK
The last decade has seen the label combine opposing design ideas on a multicultural level. For SS24, creative director Dohoon Kim looks to his teenage years in Seoul, where he would spend his days wandering through the city’s vintage district. He’s been drawn to military surplus garb and denim wear from am early age. With the intention of uniting two different design agendas, this season the brand focuses on military and racing-inspired pieces through a distinct look that feels quintessentially Andersson Bell.
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