Zendaya in custom Aaron Esh for Smartwater Ad – TZR
Fri 11 Aug
Words Meguire Hennes
You’ve likely passed by a celebrity-backed Smartwater ad or two while on your way to catch the train or driving by in the car. Typically, the outfits in these photos are casual and laid-back: think Jennifer Aniston in pajamas, Pete Davidson in a sweat set and slides, or Gal Gadot in a blazer and jeans. However, for Zendaya’s Smartwater campaign, which dropped this week, the style direction took a very high-fashion turn. The actor brought all the red carpet flair that we know and love her for.
Zendaya donned a periwinkle halter-neck vest from London-based designer Aaron Esh. Nensi Dojaka, Conner Ives, Chet Lo and Di Petsa also created bespoke looks for the “Euphoria” star as part of a partnership with the British Fashion Council’s talent support platform Newgen.