Viral moment of the year: Coperni – LYST
Tue 29 Nov
In one of the buzziest fashion seasons of the past few years, Coperni stole the show. Using innovative spray-on fabric technology, the Parisian brand spray-painted a dress on Bella Hadid live on the runway. Gathering over 1 million view on TikTok, the #CoperniDress quickly went viral with a 3000% spike in searches for the Parisian brand, making it one of the most searched brands of the S/S ’23 shows.