Tomorrow Opens Second Paris Showroom, Sharpens Focus on Local Clientele — WWD
Wed 22 Jan
By Samantha Conti | Photography Courtesy of Tomorrow
Stefano Martinetto, CEO of Tomorrow London, is expanding showroom spaces in Paris and New York in a bid to forge closer relationships with local wholesale clients in challenging times.
"The key to success today is thinking globally and acting locally."
Stefano Martinetto, CEO of Tomorrow
The fashion sales and distribution business has changed drastically over the past 12 months, and the key to success today is thinking globally, and acting locally, according to Stefano Martinetto, the co-owner and chief executive officer of the agency and brand owner Tomorrow.
Tomorrow’s new strategy puts a sharper focus on local relationships, with the expansion of showrooms in Paris and New York. Tomorrow has also sold two of the brands in its portfolio, A-Cold-Wall and the specialty London retailer Machine-A, as it doubles down on the sales and distribution side of the business.
The second Paris showroom will allow Tomorrow’s staff to engage “with an even broader audience and showcase an expanded range of brands, from contemporary to high-end.”
Stefano Martinetto, CEO of Tomorrow
As part of its efforts to woo the locals, Tomorrow will open a second Paris showroom, at 45 Rue de la Boétie, on Wednesday. The new space spans more than 5,000 square feet, and is right down the street from Tomorrow’s original, three-floor space at 5 Rue de la Boétie.
Together the two spaces span 26,000 square feet, with individual spaces dedicated to each brand and designer.
Martinetto said the second Paris showroom will allow Tomorrow’s staff to engage “with an even broader audience and showcase an expanded range of brands, from contemporary to high-end.”