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Tomorrow Takes Majority Stake in Machine-A

Fri 20 Nov

Machine-A will continue to have full independence on brand selection and curation, as it works to accelerate its e-commerce business.

Fashion business accelerator Tomorrow has taken a majority stake in the London-based multibrand store Machine-A.

Alessandra Rossi, chief digital officer at Tomorrow, has been appointed chief executive officer of Machine-A, effective immediately. According to Tomorrow, she will be working closely with Machine-A on its direct-to-consumer model and long-term business expansion strategy.

Rossi previously held a variety of roles at Yoox Net-a-porter, including head of buying, commercial director, operations manager, and president.

Machine-A cofounder Stavros Karelis, whose shareholding increased in the deal, will continue his role as buying director at Machine-A, and will oversee the wider brand curation across the Tomorrow creative projects and portfolios.