Tomorrow London resets priorities as brands hit an inflection point – VOGUE BUSINESS
Tue 18 Jul
Words Kati Chitrakorn
The platform behind Martine Rose, Coperni and A-Cold-Wall* has named Fabien Bonnin as chief brands acceleration officer. In an exclusive interview, Bonnin and co-founder and CEO Stefano Martinetto explain the need for the newly created role.
“This phase of growth and development is very much on making sure that we properly execute and accelerate the portfolio brands that we’ve got.”
Stefano Martinetto, Tomorrow’s co-founder and CEO
Global brand development platform Tomorrow London has a new executive to lead its portfolio of hot next-generation brands into their next phase of growth.
Fabien Bonnin joins in the newly created role of chief brands acceleration officer, with immediate effect. Based between London, Paris and the company’s new Milan headquarters, he will work alongside Tomorrow’s co-founder and CEO Stefano Martinetto and the executive board to oversee its six invested brands: Coperni, Martine Rose, A-Cold-Wall*, Charles Jeffrey Loverboy, Objects IV Life and Colville, as well as multi-brand retailer Machine-A. Bonnin’s goal is to define the structure and operation of these brands to accelerate their growth in the mid to long term.
Bonnin joins Tomorrow from Richemont-owned Montblanc, where he was chief merchandising officer over the past year. Prior, he held longstanding senior roles in merchandising and sales at Givenchy, Dior and Lanvin, where he worked under the late Alber Elbaz.
“The direct-to-consumer experience is key.”
Fabien Bonnin, Tomorrow's Chief Brands Acceleration Officer
Fabien Bonnin, Tomorrow's Chief Brands Acceleration Officer
Bonnin “brings a wealth of consumer, merchandising, retail and brand strategy experience to the group and our brands [as they] develop into their next phase of growth”, said Martinetto in a statement. “From the incubation phase to the acceleration of their growth, and Tomorrow’s along with it, I am sure he will have a phenomenal impact on our ambitious plans.”
The appointment signals a new chapter for Tomorrow, which, until recently, has grown through acquisitions. “This phase of growth and development is very much on making sure that we properly execute and accelerate the portfolio brands that we’ve got,” Martinetto tells Vogue Business. “We tend to bring in very young, emerging brands. It feels like those brands have gone through adolescence and all of those growing pains and now it’s about trying to steady [their businesses].” While the group will always have an eye out for disruptive upstarts to add to its arsenal, the current priority is “consolidation and solidification”, he says.