Tomorrow Invests In Martine Rose – BOF
Fri 22 Oct
In a first for the London-based brand accelerator, the equity investment also includes a share swap, giving Martine Rose an undisclosed stake in the Tomorrow business.
Menswear designer Martine Rose is readying for her next act, enlisting showroom-turned-brand accelerator Tomorrow to help her navigate the next stage of her label’s growth.
Tomorrow has acquired a 60 percent stake in the emerging London-based label founded by the Jamaican-British designer in 2007. The equity investment also includes a share swap, giving Martine Rose an undisclosed equity stake in the Tomorrow business. The financial terms of the deal were not disclosed.
The partnership will allow Rose to invest in building out her London-based studio team, developing new product categories beyond ready-to-wear and growing the brand’s footprint globally.
Tomorrow offers its labels shared services across key business segments like product development, manufacturing, sales and distribution. Its portfolio includes cult names like A-Cold-Wall, Coperni, Colville and Charles Jeffrey, among others. It’s part of a wave of brand platforms pioneering a new model for growing high-potential labels in a fashion landscape where operating independently is becoming increasingly challenging.