Tomorrow Consulting Strategic Partners for Launch of Fear of God x Ermenegildo Zegna – 10 Magazine
Wed 4 Mar
ALESSANDRO SARTORI & JERRY LORENZO LAUNCH FEAR OF GOD FOR ERMENEGILDO ZEGNA.
Amid the under-construction halls of the historical Hôtel de Coulanges in the 4th arrondissement of Paris, a new chapter in fashion history unravelled last night. Like in one of those Marvel superhero sagas, two titans from seemingly opposite sides of the spectrum of the industry came together to beat the system and pave a whole new way for the future. Ermenegildo Zegna’s Alessandro Sartori and Fear of God’s Jerry Lorenzo teamed up on a collaboration that’s more than just that – it’s a creation of a unique discourse by merging their individual visions into a new, singular one. “The purpose was not to be 50/ 50 but to be 100% of both of us,” said Lorenzo on the morning of their joint vision premiering to the world as part of Paris Fashion Week.
The collection, developed thanks to a strategic partnership with Tomorrow Consulting, will launch in September 2020, via both of the brand’s retail outlets as well as a selection of temporary spaces dedicated strictly to this joint venture, questioning the separation of streetwear and luxury in today’s world.