The race to create this season’s ‘Coperni moment’ is on – VOGUE BUSINESS
Fri 10 Feb
It’s official, #fashionmonth is here and the race is on to create this season’s ‘Coperni moment’.
A full-throttle SS23 fashion season included highly visual spectacles such as Coperni Paris’s spray-on dress, K-pop buzz, and destination shows such as Saint Laurent in the Moroccan desert, Gucci in a Puglian castle and CHANEL in the Senegalese capital of Dakar. Now, brands of all sizes are feeling the pressure to deliver a high-impact show for AW23 womenswear, which runs from 10 February to 7 March across #NewYork, #London, #Milan and #Paris.
Brands are feeling the pressure to deliver high-impact shows that generate #social currency. Fashion’s governing bodies, PRs and buyers tell Vogue Business where their priorities lie for AW23.