Take an Inside Look at POST ARCHIVE FACTION (PAF)’s Seoul Flagship – HYPEBEAST
Fri 29 Apr
After sharing its upcoming collaboration with Off-White™ in March, POST ARCHIVE FACTION (PAF) is now gearing up to open its very first flagship store in Seoul, South Korea. Located in Seoul’s Dasan-ro industrial district, the physical retail location is the latest in the development of the South Korean label and a major moment for PAF Creative Director Dongjoon Lim and Designer Sookyo Jeong.
The actual location chosen for the flagship was actually the sewing factory that had been producing POST ARCHIVE FACTION (PAF) garments for the last few years. Renovating the space, PAF hopes to reposition the spirit of the meaningful location under the defiant ethos of the label.
Designed alongside South Korean interior studio, Studio Unravel, the flagship feature clean white walls accented by matching glossy finish floors and dynamic rails on the ceiling. The three rails serve to display garments while creating an intense concentration of the wares. Artist Ericka Cox designed the store’s audio system, a customized speaker system that continues the physical expression of PAF.
POST ARCHIVE FACTION (PAF) SEOUL
1F, 30, Dasan-ro 20-gil,
Jung-gu, Seoul,
South Korea