Stefano Martinetto: 回归现实才能够建立一个真实的社群 / Only by returning to reality can we build a real community – I-D CHINA
Mon 17 Apr
在消费主义盛行的当下，大型的时装集团通过聚拢品牌，以更大的体量占据压倒性份额的现状，并不意味着独立的时尚品牌的式微，也许是因为老牌时装屋的历史背书在新兴的消费群体的价值排序中并不占据着足够的分量，而同时互联网的声浪又总是能轻而易举地通过爆款单品将品牌带入 Gen Z 人群的视线，他们较之以往任何时候都更加渴望个性表达的诉求，让独立品牌也找到了发芽的土壤。在时尚行业的各个领域永远不缺乏独到的眼光和创造力的拥趸，Stefano Martinetto 与 Giancarlo Simiri 共同创立的时尚品牌扶持与孵化平台 Tomorrow 便是其中最为具有影响力的机构之一。
如果单独将 Tomorrow 的名字置于人前还略感陌生，那么提及加入该平台的品牌，包括 A-Cold-Wall、Coperni、Charles Jeffery Loverboy、Martine Rose，以及概念店买手店 Machine-A，这些高潜力的名字背后离不开的是 Tomorrow 的助力。为了能够将新兴设计师从商业运作与设计的双重压力中解放出来，Tomorrow 拥有从 showroom 到孵化至投资，甚至是全球分销的全面路径，其对于新兴设计师所能够带来的推动作用自然不言而喻。
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At the moment when consumerism is prevalent, the status quo of large fashion groups occupying an overwhelming share with a larger volume by gathering brands does not mean the decline of independent fashion brands, perhaps because of the historical endorsement of old fashion houses in emerging The value ranking of the consumer group does not occupy enough weight, and at the same time, the voice of the Internet can always easily bring the brand into the sight of the Gen Z crowd through explosive items. They are more eager than ever The demand for individual expression has allowed independent brands to find the soil to germinate. There is never a lack of fans of unique vision and creativity in all fields of the fashion industry. Tomorrow, a fashion brand support and incubation platform co-founded by Stefano Martinetto and Giancarlo Simiri, is one of the most influential organizations.
If Tomorrow’s name alone is still a little strange, then mentioning the brands that joined the platform, including A-Cold-Wall, Coperni, Charles Jeffery Loverboy, Martine Rose, and the concept store Buyer Store Machine-A, these Behind the high-potential name is Tomorrow. In order to free emerging designers from the dual pressures of business operations and design, Tomorrow has a comprehensive path from showroom to incubation to investment, and even global distribution. It is natural to say that it can promote emerging designers And metaphor.
(Translation via WeChat)