Samuel Ross Reveals Ambitions for A-Cold-Wall* in China – WWD
Fri 22 Jul
A-Cold-Wall*, the fashion label founded by Samuel Ross, on Friday unveiled its first stand-alone store in Beijing’s affluent shopping development Taikoo Li Sanlitun as it seeks to become a direct-to-consumer brand in the region.
Ross opened the store in partnership with brand-management specialist Power Rich and with Tomorrow, which acquired a minority stake in A-Cold-Wall* in 2018.
Located on the first floor in the southern part of the shopping district, the store was designed in-house with a British modernist and industrial touch. It has flexible spaces for product displays and hosting events involving the local community.
Ross said opening the brand’s first store in Beijing’s Sanlitun was a decision “based on sensibility.”
“I’m here to present the brand at year seven via a much more refined lens, which really speaks to the runway and to the luxury side of A-Cold-Wall*. But it isn’t just about being next to legacy heritage brands. I think it’s more about the eclecticism of the audience that we want to reach,” Ross said.