Roberto Cavalli Inks Deal With Tomorrow to Boost International Wholesale Strategy — WWD
Thu 30 Oct
By Sandra Salibian | Photography Courtesy of Roberto Cavalli/Delphine Achard/WWD
MILAN — Roberto Cavalli has joined forces with fashion development platform Tomorrow, the Italian brand said Thursday.
As part of the new global partnership, Tomorrow will represent the fashion house starting from the fall 2026 season, overseeing its main line’s global wholesale operations and supporting the evolution of the brand’s international distribution strategy, reinforcing its presence across key markets worldwide. Tomorrow will work alongside Roberto Cavalli’s internal teams in strengthening the brand’s global wholesale footprint and develop partnerships with leading retailers worldwide.
The deal is seen as a strategic step to expand Roberto Cavalli’s reach and influence across product categories, from resortwear and daywear to eveningwear and red carpet attire.
At Roberto Cavalli, we are entering a dynamic new phase of global expansion. Partnering with Tomorrow allows us to combine our creative vision with their strategic and operational expertise.
Martino Boselli, VP Commercial of Roberto Cavalli
“At Roberto Cavalli, we are entering a dynamic new phase of global expansion,” said Martino Boselli, vice president, commercial, of Roberto Cavalli. “Partnering with Tomorrow allows us to combine our creative vision with their strategic and operational expertise. Together, we aim to elevate the brand’s presence internationally, celebrating our heritage while continuing to innovate for the future.”
Tomorrow’s chief executive officer Stefano Martinetto described the brand as “one of fashion’s most distinctive voices — a house with an extraordinary creative legacy and enduring global influence,” and said he was looking forward to supporting its “continued evolution on the international stage.”
Founded in 1970, the Italian brand is currently designed by Fausto Puglisi, who since joining the house in the fall of 2020 has been showing collections in Milan, embracing the vision of the late founder and increasing the label’s visibility through the slew of celebrities who have worn his creations. These range from Taylor Swift, Beyoncé Knowles-Carter, Miley Cyrus and Jennifer Lopez to Dua Lipa, Lady Gaga and Gwen Stefani. A tie-up with Skims launched earlier this year further attracted global attention to his work.
Roberto Cavalli is one of fashion’s most distinctive voices — a house with an extraordinary creative legacy and enduring global influence.
Stefano Martinetto, CEO of Tomorrow
The Roberto Cavalli portfolio is positioned within the luxury segment and includes the home, junior, perfumes, watches, eyewear and Just Cavalli collections. Since 2019, the fashion house has been controlled by Hussain Sajwan’s Auriel Investment SA, a subsidiary of the Dubai-based global property development company Damac Properties, which Sajwani established in 2002.
As for Tomorrow, the agency and brand owner is known for its role as a fashion incubator and accelerator supporting the growth of international brands. The company co-owns brands such as Coperni, Charles Jeffrey Loverboy and Martine Rose and distributes scores of other names. It also has played a key role in the launch and growth of initiatives such as Marni menswear, Diesel Red Tag and the Fear of God x Zegna collaboration, to cite a few.
Tomorrow counts showrooms in Milan, Paris, Shanghai and New York, in addition to a digital platform. It has a commercial arm in the Americas named Good and Services, which is dedicated to launching and scaling emerging designer businesses across women’s and men’s ready-to-wear and accessories, and which operates showrooms in New York, Los Angeles, Dallas and Atlanta.
The firm also has a business hub in Shanghai aimed at serving the APAC region, launching international brands into China, supporting local brands as they scale across Asia-Pacific and incubating Asian talent for expansion into global markets.