PA SALIEU FRONTLINES A-COLD-WALL* PRE-FALL 2022 – HIGHSNOBIETY
Fri 29 Jul
The best of black Britain. Those are the words that come to mind seeing rapper Pa Salieu frontline the new A-COLD-WALL* Pre-Fall 2022 Campaign visuals.
If you don’t know about Pa Salieu, there’s no better time than now to get familiar. Coming up out of Conventry in the UK, the Gambian rapper and singer has found success blending elements of Afro-beats, Grime, and UK Drill to create a distinct, unique, and totally captivating sound.
Despite his relative newness to the scene, he’s had several hits, including BBC Radio 1Xtra’s most played song of 2020 with “Frontline” and “Blessing Me” alongside Mura Masa and Skilibeng, which has completely blown up on TikTok.
With Samuel Ross’ A-COLD-WALL* standing as an institution of sorts for black British design as a reflection of the culture in which it’s rooted, connecting with one of its biggest young rising talents makes perfect sense.