Nike Releases Debut Tailored Clothing Collection With Martine Rose – WWD
Mon 3 Jul
The collection, Nike x Martine Rose, has been designed for female football players, and features a suit jacket, a pair of trousers, a trench and a shirt based on British tailoring codes.
"[The collection] is more than just tailoring. It’s about the women wearing it, it’s about strength, resilience, beauty, power."
Martine Rose
Traditionally, tailored clothing and athletic wear have sat on opposite sides of the international football pitch, with players wearing one for travel and formal occasions, and the other for play.
Martine Rose and Nike have disrupted that model, stitched the two together and created a collection of tailored suiting that gives new meaning to the term “sportswear.”
The collection, Nike x Martine Rose, features a player’s suit jacket, a pair of trousers, a trench and a shirt designed for female football players and based on British tailoring codes.
The collection will be released later this month to coincide with the 2023 FIFA Women’s World Cup soccer games, and marks a major moment for Rose, and for Nike.
"I wanted the women to feel powerful, like the men often do."
Martine Rose
“It’s a first for Nike to do tailoring, and that in itself is really exciting, and a privilege to have done,” Rose told WWD, describing the collection as “more than just tailoring. It’s about the women wearing it, it’s about strength, resilience, beauty, power. I wanted the women to feel powerful, like the men often do.”
Rose added: “More than that, it’s a suit, there’s no gender attached. It starts a conversation about gender, and hopefully, one day, we aren’t talking about gender in sport, and it’s just about the sport.”
She said that designing the collection and understanding women’s football specifically “has been a massive learning curve and an eye-opener for me. It has been a journey I have gone through with Nike.”