Nensi Dojaka on Dressing Zendaya in Smartwater Campaign – WWD

Thu 10 Aug

Words TIANWEI ZHANG

Nensi Dojaka, winner of the LVMH Prize for Young Designers in 2021, is among a cohort of London-based emerging fashion designers who created bespoke outfits for Zendaya’s latest Smartwater campaign.

"Zendaya is our ideal of a modern woman."

Nensi Dojaka

In the main campaign film, Zendaya wore a bespoke flowy blue dress by Newgen alumni Dojaka based on a style from her line’s fall 2023 collection, as well as water-inspired creations from Conner Ives and Chet Lo.

In an interview with WWD, Dojaka, who has made headlines for dressing Zendaya in a nude beige gown with a heart-shape chest design for the after party of the London premiere of “Dune,” said she sees Zendaya as “our ideal of a modern woman.”