Meryll Rogge takes home the Andam Grand Prize for fashion — VOGUE BUSINESS
Mon 30 Jun
Laure Guilbault | Photo Brieuc Segalen
Meryll Rogge, the 41-year-old Belgian designer and founder of her namesake label, has scooped up the 2025 Andam Grand Prize. With it, she’ll receive a grant for €300,000 as well as a year of mentorship from Sidney Toledano, Institut Français de la Mode (IFM) president and senior advisor to LVMH chair and CEO Bernard Arnault.
“This year’s grand prize winner, Meryll Rogge gave us a masterclass in fashion and contemporary culture, turning ambiguity, hybridity and the unexpected into allies.“
Andam President Guillaume Houzé
The jury’s Special Prize was awarded to French label Alainpaul. It comes with a grant of €100,000 and a year of mentorship also from Toledano. In a statement, Toledano praised “Meryll Rogge, who offers a new vision of femininity imbued with modernity and wearability, and Alain Paul, whose background as a dancer reveals the body language combined with a couture spirit and a deep appreciation for French craftsmanships”.
Rogge — the only female finalist — and Alain Paul edged out Willy Chavarria, Zomer and Egon Lab to bring home the prizes. Among those who have received Andam’s coveted top prize are Christophe Lemaire, Anthony Vaccarello, Alexandre Mattiussi, Iris Van Herpen and Glenn Martens. The prize was founded in 1989 to further Parisian designers, with Martin Margiela receiving the first edition.