Martine Rose Releases Debut Ad Campaign With Clarks – WWD
Thu 10 Oct
Text Violet Goldstone | Photography Courtesy of Martine Rose / Clarks
Martine Rose and Clarks have released their first ad campaign for a collaboration that’s just entered its second season. The imagery was photographed by Sharna Osborne in the woodlands of Somerset, England, where the British shoe manufacturer was founded.
Clarks is something that’s so intrinsic to British culture and obviously Jamaican culture, because it’s huge in Jamaica because of the Commonwealth.
Martine Rose
In it, local arborists and foresters are photographed scaling centenarian pine trees, or dangling from branches in harnesses. In the corner, there is copy that reads “Coming Up Roses: Martine Rose for Clarks” in 1970s retro typeface.
They are wearing shoes from the collection, where Rose has taken signature Clarks styles such as its Oxfords and loafers, and reimagined them, adding bright colors, padding and other features.
Although Rose’s style may be more city than country, she’s a longtime fan of the brand, and uses the shoes in her runway shows. “Clarks is something that’s so intrinsic to British culture and obviously Jamaican culture, because it’s huge in Jamaica because of the Commonwealth,” Rose exclusively told WWD in an interview last year after her first collection was announced.“
Martine Rose for Clarks