Martine Rose Really Knows the Power of Clothing – CULTED
Fri 26 Jul
Text Ollie Cox | Photography Jamie Morgan
Back in January, Martine Rose gave us a night to remember when she presented her Fall/Winter 2024 collection to an intimate crowd of friends and fam in London. Now, she’s giving us a collection to remember in the form of an FW24 lookbook lensed by Jamie Morgan.
"Rose’s recurring list of protagonists and fans of the brand makes it so sick."
Ollie Cox, CULTED
Like the show that reminded everyone why Rose is up there with everyone’s favourite designers, its recent lookbook is packed with brand signatures. There are square-toed loafers, warmly familiar logo riffs, and boxy suiting worn with bolo ties, which cook up an absolute sartorial storm. And, given the collection’s initial presentation felt more like a party than a fashion show, it feels only right that models are pictured posing against boxed-up presents and balloons.
But what would Martine Rose be without the people who wear it? Aside from its ever-increasing roster of celeb wearers, which includes Rihanna, Hailey Bieber, and, of course, Kendrick Lamar, who chooses Martine Rose as his rap beef armour of choice, Rose’s recurring list of protagonists and fans of the brand makes it so sick.
Martine Rose FW24 Collection