Martine Rose Named Guest Designer of January’s Pitti Uomo – WWD

Tue 25 Oct

The British Jamaican designer is to present her brand’s fall 2023 men’s collection with a special event.

Martine Rose will be the special guest designer at the upcoming edition of Pitti Uomo, which will run from Jan. 10 to 13 at the Fortezza da Basso in Florence.

The British Jamaican designer will parade her fall 2023 men’s collection with a special event in a still-undisclosed location.

“I’m so honored to be showing as part of Pitti Uomo in January. Pitti has always [been] way ahead of the curve in celebrating men’s design and many of the designers I respect have been a part of it. We are all so excited to come to Florence, a city I love, with our next collection,” Rose said.

The London-based designer has become a cult figure in menswear since launching her eponymous collection with a few shirts in 2007, and has been nominated for the British Fashion Council’s Menswear Designer of Year award three times in 2017, 2018 and 2019.

She is known for seamlessly blending tailoring with streetwear using quintessentially British youth culture references, such as punk and rave movements, and always nodding to her Jamaican heritage to create an explosion of colors and textures.

She’s also become known for her out-of-the-box fashion shows where she’s embraced everything from a South American market to a cul-de-sac in Camden Town. She was a finalist for the ANDAM prize for emerging designers and shortlisted for the LVMH Prize in 2017.

In recent years, she’s collaborated with Demna to create Balenciaga menswear and on popular capsules and projects with brands including Napapijri, Nike and Tommy Hilfiger.

In 2021, showroom-turned-brand accelerator Tomorrow Ltd. acquired a 60 percent interest in the brand, allowing Rose to invest in building out her London-based studio team, developing new product categories and growing the brand’s international footprint.