Maisie Williams Collaborates With Shoreditch Ski Club – WWD
Tue 21 Nov
British actress Maisie Williams has teamed up with U.K.-based eco-conscious outerwear brand Shoreditch Ski Club to create a charity-focused, exclusive jacket.
Shoreditch Ski Club creative director Wil Beedle, who recently collaborated with denim brand AGolde and launched swimwear, connected with Williams in London. At the time, the actress was shooting the upcoming Apple TV+ “The New Look,” where she will play Catherine Dior.
While shooting, Williams told Beedle she desired a chic, versatile jacket she can wear not only to, from and on set, but for events and everyday life. “I said, ‘Are you aware that we make coats that you can wear on the mountains and in the city? Why don’t we make one that you can wear on set, on the way to the show, for apres ski — anywhere you live your life?’ She loved it,” Beedle told WWD. The design of the “On Set,” Mazi Coat x Maisie Williams is rooted in this idea.
"The jacket feels like it nailed the brief. The ethos was something that’s really practical, but really stylish and could go over the top of lots of layers."
Maisie Williams