Ksubi Unveils First European Store on London’s Carnaby Street – WWD
Mon 14 Nov
Australian denim and streetwear label Ksubi last week unveiled its first stand-alone European store — on Carnaby Street in London, England.
Designed by London-based Brinkworth, the space occupies the ground floor and basement of the refurbished former Hearst Magazine office building on the popular shopping street with neighbors including End Clothing, Rolling Store, Replay and Levi’s.
Craig King, chief executive officer of Ksubi, said the expansion into London marks a milestone in the brand’s two-decade-plus history.
“London’s been calling us for some time with its buzzing music and arts communities. At Ksubi, we celebrate the triumph of the creative outsider — the rebels doing things their own way and to their own beat. We’ve found our L.A. and New York stores have become hubs for our crew to hang out and we hope London will be the same,” he said.
The store features a sculpture by the Nigerian-born, London-based artist Slawn, who has also worked with Ksubi on a limited-edition collection, launched exclusively for the London store opening.