Kendrick Lamar and Martine Rose: When Music and Fashion Tell a Story
Sat 15 Feb
Pulitzer Prize and multi-Grammy Award-winning artist Kendrick Lamar delivered a historic Super Bowl LIX halftime show at the Caesars Superdome in New Orleans, drawing a record-breaking 133.5 million viewers, making it the most-watched performance in Super Bowl history. As the first solo rapper to headline the event, Lamar captivated audiences with a powerful setlist, including “HUMBLE,” “DNA,” and “Euphoria,” alongside surprise appearances from Samuel L. Jackson, SZA, and Serena Williams.
Kendrick Lamar performing at the Super Bowl LIX halftime show
But Lamar’s storytelling didn’t end with the music—it extended to the very fabric of his custom Martine Rose jacket, a piece that was more than just stagewear. Designed by his longtime collaborator, the bold leather jacket was filled with hidden messages that paid tribute to his artistry, personal journey, and even the performance itself. The striking “GLORIA” lettering across the front honoured his latest album, while intricate patches stitched along the arms referenced his music, legacy, and the Buick GNX—the very car he stood on during his set. Embedded within the design were phrases like “I Deserve It All” (a nod to Man at the Garden) and “Peekaboo”, reinforcing his signature attention to detail.
Having styled Lamar for the Grammys and other career-defining moments, Martine Rose once again proved that her designs transcend fashion—they become part of the storytelling. Their collaboration for the Super Bowl LIX halftime show wasn’t just about clothing; it was a fusion of music, culture, and identity, transforming the biggest stage in the world into a canvas for creativity. Together, Lamar and Rose showcased the inseparable relationship between music and fashion, proving that every detail, from the beat of a song to the stitching of a jacket, tells a story.