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How Coperni Are Coping With the Coronavirus Crisis

Fri 3 Apr

European Independent Designers: How They Cope With the Coronavirus Crisis.
Creativity, optimism and a conscious, responsible attitude emerged as their driving forces.

How are you approaching future seasons differently? What kind of production and delivery cadence makes sense to you and why?
There are things that should have stopped earlier such as mini trends, overproduction, rhythm of seasons, etc. So this will be a new chapter for everyone. Hopefully people will reopen soon and keep the spring 2020 collection in store, slightly moving the period of sales to a more logical period linked to the weather and to people’s desires.