High energy turns to frenzy at Paris Fashion Week – Vogue Business
Wed 5 Oct
Paris Fashion Week returned this season with a packed schedule and an unprecedented intensity. Sixty-four shows and 42 presentations spanned the official calendar, an uptick from last season, while dinners, parties, afterparties and after-afterparties kept attendees busy outside the shows.
Entertaining runway experiences from the likes of Coperni turned heads, while Kanye West’s off-schedule show hit headlines for all the wrong reasons.
“Paris was a tidal wave,” says Julie Gilhart, chief development officer and executive board member at Tomorrow London. “We’ll have to process all that happened.”
Buyers and editors came to Paris in full force, proving once and for all that in-person fashion weeks have come back blazing after pandemic disruption. It was as if little had changed, except for the notable absence of China’s buyers and editors as the country continues to deal with travel restrictions.
A string of mega celebrities, including Kylie Jenner, Zendaya, Eva Longoria, Erykah Badu, Cher, Janet Jackson, and Blackpink’s Jisoo and Rosé, contributed their firepower throughout the week for better (viral moments and visibility) or worse (car traffic, delayed shows and mobs of fans).