Hed Mayner SS24 is clothing as sculpture – HIGHSNOBIETY
Thu 22 Jun
The fashion industry is built on biases and everyone involved has their own. One of my personal biases is big-time in favor of Hed Mayner, the Israeli designer who won LVMH’s inaugural Karl Lagerfeld Prize in 2019.
"I adore Hed Mayner's eponymous brand, it's everything I look for in clothing."
JAKE SILBERT
I adore Hed Mayner's eponymous brand, it's everything I look for in clothing, like huge silhouettes, breezy fabrics, and loads of washed-out jeans.
I don't know why I have such a soft spot for faded indigo and black denim but I just do. Oh, and that ENCENS magazine founder Samuel Drira contributes his masterful styling to the Hed Mayner runways and editorials is the cherry on top. I love.
Hed Mayner has never made it terribly easy to actually get into his brand — besides the imposing prices and extreme proportions, Mayner's brand used to be stocked at hardly any places outside of Korea and Japan — but he's really expanded his output in the past few years, gaining big-name supporters like SSENSE and Bergdorf Goodman and even debuting his most commercial effort yet for Fall/Winter 2023: a collaboration with Reebok.