FOUND OBJECTS: DANIEL ARSHAM ON HIS NEW CHAPTER IN FASHION – HIGHSNOBIETY
Thu 14 Jul
PHOTOGRAPHY: STEFAN RUIZ
This summer, renowned artist Daniel Arsham made a serious foray into the fashion world with Objects IV Life. Shortly after its launch, we spoke to Arsham for this FRONTPAGE interview diving into the brand and its ethos.
Daniel Arsham has made a career making works that reference leftovers from our nostalgic culture, like Pokémon, vintage cars, and Bart Simpson. A show at Galerie Ron Mandos in 2019 featured plaster casts of a Mickey Mouse figure that had been wrapped in cloth and rope, while a show in 2018 at Galerie Perrotin in New York featured a full-sized plaster cast of the Delorean from Back to the Future.
For his latest project, he’s teamed up with Stefano Marinetto, CEO and Co-Founder of Tomorrow, to start a fashion brand, Objects IV Life. In June the brand released their first line (dubbed Chapter 001) which featured various pieces of workwear that were made from deadstock fabrics. In a way, by repurposing workwear using deadstock materials, Objects IV Life is perfectly in-line with Arsham’s work as an artist.
Arsham has been known as a frequent collaborator, having worked with the likes of Dior, Porsche, Rimowa, and the design/architecture firm Snarkitecture – which he co-founded. With each of these collaborations, Arsham has looked to add something new and unique to the dialogue as opposed to using brands for name recognition. The crisis of sustainability in the fashion world and the possibilities around using deadstock was a deciding factor in convincing Arsham and Marinetto to start Objects IV Life.