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Forced cancellations jumpstart virtual fashion tech

Wed 18 Mar

Amid a moratorium on events and calls for more sustainable practices, tech that facilitates virtual fashion presentations is thrust into the spotlight.

Eight China-based fashion designers were invited to Paris Fashion Week to present alongside several of the CFDA/Vogue Fashion Fund finalists at Tomorrow Le Palais, a showroom for emerging designers. But when they could no longer travel to Paris from China due to coronavirus-related travel restrictions, Tomorrow chief development officer Julie Gilhart coordinated a backup plan: each designer would create an introductory video to discuss and display their work.

The last-minute videos weren’t of high production value but successfully introduced the audience to the designers. It was also a learning experience, Gilhart says. “We all think we are so technically connected, but this has made us realise we are actually not. We are using [tech] as a tool but when the shit hits the fan, we aren’t really prepared.”