Fashion’s alternative conglomerate: Tomorrow London – Vogue Business
Mon 20 Sep
Tomorrow London is growing hot next-generation brands, ranging from A-Cold-Wall* to Coperni and Charles Jeffrey Loverboy. In an exclusive interview, CEO and co-founder Stefano Martinetto, a fifth-gen fashion exec, explains why he is betting on young creatives in a megabrand world.
Supply chain pressures, an extended Covid-19 pandemic, the fallout from Brexit, cash-poor creatives. The list of challenges for new fashion brands is extensive, making right now appear a far-from-ideal moment to invest in new young labels in London.
Two Italian fashion entrepreneurs, Stefano Martinetto and Giancarlo Simiri, would beg to differ. They are currently close to adding a further two labels to Tomorrow London, their fashion incubator and accelerator based in the British capital.
Tomorrow London, which is housed below the latest outpost of private members’ club Soho House in central London’s Temple, is three years into a new iteration as a fashion incubator and accelerator. The business started out as a traditional wholesale showroom that licensed and distributed brands. Now, it is drawing on its cash resources — as well as a second injection of funds from private equity investor Three Hills Capital Partner in 2020 amounting to £20 million — to turn the hottest creative minds in London into profitable businesses. CEO Stefano Martinetto estimates break-even at just $5 million revenue, through a mix of marketing, retail distribution relationships, in-house manufacturing, product development, logistics and direct-to-consumer development.