Fashion is mad for making spoof telly – THE FACE
Wed 9 Aug
Words Kyle MacNeill
Martine Rose and Nike’s recent MRSTV sports channel – featuring Ruby Wax – follows a TV Guide listing of inside-the-box spoofs from Gucci, Telfar, JW Anderson, Balenciaga and Collina Strada. Why is fashion enjoying so much screen time?
Retune your set, lockdown your aerial: MRSTV is the new sports channel fronted by a host of all-star presenters – Ruby Wax, Amelia Dimoldenberg, Troy the Magician, Lil Cortado and Rachel Yankey – and complete with a striking line-up of features. Turn up the volume for trivial talent show Top of Shots, a juicy segment on half-time orange segments, and a new clip focusing on the world of Subbuteo.
Fine, fine. As Radio Times anoraks will have noticed, MRSTV is, of course, not a real channel. A shame, really, considering Soccer AM was recently given the boot. Instead, it was a campaign by Martine Rose and Nike, broadcast across Instagram last month, as part of the brand’s latest collaboration. No show went untuned when it comes to TV tropes – Rose also transmitted an ad for an ersatz Daz called Eraze, a teleshopping feature captained by England defender Leah Williamson, not to mention a sex chat service for “game talk” only.