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Tue 15 Sep

Entitled ‘Searching for Aphrodite’ Private Policy’s SS21 collection was an exploration into identity. Private Policy often looks to socio-political themes and this time, Haoran Li and Siying Qu, the creative directors of the brand, had found themselves looking inward during the quarantine period, exploring self-love and questioning and investigating traditional ideals of beauty.

In steps Aphrodite, goddess of beauty and love and the collection’s main muse. She is embodied in this collection not by her striking looks but by the power she holds within. As such, silhouettes were in some instances soft and subdued with lilac tones and others, black, fluid and with swathing cuts. Workwear met draping, bold met neutral. Both relaxed tracksuits and sharp skirting were given large pockets or adjustable belting as if to encourage the wearer to customise. Botticelli’s Aphrodite was lightly sketched across shirting and was one of the more explicit references, while the recycled CD belt across mini-dress added a whimsical tongue-in-cheek element to a collection based on self-reflection.

Cleverly, in their aim to encourage diversity and self-expression, Private Policy has created a collection that caters to a generation who want comfortable items for their quarantine that showcase personality.