DARKPARK: the Italian label making waves with its oversized denim – Fashion Network
Mon 12 Jun
DARKPARK distinguishes itself by offering high-end oversized jeans tailored specifically for the female silhouette. The brand, 100% made in Italy, combines a cool and sophisticated aesthetic that has captivated over 100 top retailers in only three seasons. Setting its sights on achieving a €5 million in revenue in 2023, the Milan-based brand emerged from the collaboration between Canadian designer Inna Gerchikov, the creative mastermind behind the label, and Maurizio Purificato, co-founder of the renowned Milanese store Antonia. Purificato is also known for having successfully launched the Khrisjoy puffer jacket label in 2017.
"I envisioned an unconventional pair of jeans."
Inna Gerchikov
Inna Gerchikov's journey began in Toronto, where she managed the luxury boutique, The Backroom, before relocating to Italy in 2004. For the next 15 years, she specialised in importing and distributing Californian denim brands across the Italian and European markets. "That's where I acquired a deep understanding of denim. In Los Angeles, there is an immense expertise in treatments, washes, and other aspects of denim production. Having experienced every facet of the fashion industry, from retail to distribution, the only thing missing was creating my own brand. It was five years ago, after meeting Maurizio, that I conceived the idea of launching a brand centered around oversized pants with unique details, feminine cuts, and superior craftsmanship. I envisioned an unconventional pair of jeans," explained Gerchikov, whom we met at her Milanese atelier.