Coperni Unveils First Campaign With Extended Reality Film – WWD
Mon 3 May
The French fashion brand used the immersive technology to create a vertigo-inducing video for Instagram.
Faithful to its positioning at the crossroads between fashion and technology, French fashion brand Coperni is launching its first official campaign with a video shot exclusively in extended reality.
While the technology is revolutionizing filmmaking, helping create movies such as “The Mandalorian,” its use in fashion is still relatively new, according to creative directors Sébastien Meyer and Arnaud Vaillant.
“I think we’re the first fashion brand in France to use extended reality for a project of this kind,” Vaillant said of the video, which will be unveiled on Instagram on Monday.
A blanket term that encompasses all virtual and real environments generated by computer technology, extended reality includes components such as virtual reality, augmented reality and mixed reality to create immersive environments.