Coperni to Stage Fashion Show at Disneyland Paris – WWD
Tue 16 Jul
Text Joelle Diderich | Courtesy of Disneyland Paris
Coperni, the French fashion brand known for staging viral moments like Bella Hadid’s spray-on dress, is preparing to make headlines again with its choice of venue for the next edition of Paris Fashion Week.
“It’s a childhood dream come true.”
Arnaud Vaillant, Coperni Co-Founder
In a historic first, co-founders Sébastien Meyer and Arnaud Vaillant plan to hold their show on Oct. 1 at Disneyland Paris, WWD has learned.
Known for their love of technology and experimental approach to show formats, the pair embraced the opportunity for an event with broad crossover appeal.
“It’s a childhood dream come true,” Vaillant said. “We grew up in the south of France and when you’re little, your first visit to Paris is not to see the Eiffel Tower, it’s to go to Disneyland.”
They’ve been shuttling back-and-forth between their studio and the theme park to finetune what they promise will be a “full experience,” with the invitation-only show set to take place at around 10 p.m. in the park’s Fantasyland area.
“It’s going to be a once-in-a-lifetime experience. They’ve never done it before, so this is quite a gamble for them,” Vaillant said of the event, which marks the first time Disneyland Paris has hosted a show during Paris Fashion Week.
Arnaud Vaillant and Sébastien Meyer | Courtesy of Coperni