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Coperni Reboots Classic French-Girl Fashion

Tue 4 Feb

Parisian style has become one of clothing’s most aspirational clichés because of, well, that je ne sais quoi; those who embody it are, as they say, “effortless,” and that any effort at all one expends in order to achieve it negates the purpose.

Coperni is doing things a little less literally. While still inherently French, it gives the aesthetic a minimalistic face, with cleaner lines and more tailored structure. It is also a huge hit among French-style-adoring critics and shoppers alike.