Charles Jeffrey on 10 Years of LOVERBOY – BOF

Fri 24 May

Text Imran Amed | Photography Courtesy of LOVERBOY

In a BOF Podcast, the Glasgow-born designer Charles Jeffrey looks back on the decade since he launched his LOVERBOY brand with BoF founder and editor-in-chief Imran Amed.

“I’m Charles Jeffrey, I’m not Alexander McQueen, I’m Charles Jeffrey, I’m not Gareth Pugh. I’m Charles Jeffrey, I’m not John Galliano. I have a way of looking at fashion and I want to nurture that and see it to its end.”

Charles Jeffrey

In 2014, in a nondescript basement club in East London, Charles Jeffrey’s LOVERBOY was born. At the age of 18, the Scottish-born designer moved from Glasgow to London to pursue a BA in Fashion Design at Central Saint Martins and has since earned his place in the long line of highly creative fashion designers coming from the city. With an upcoming exhibition at Somerset House, the one time upstart is ready to look back on 10 years of his brand.

“I’m Charles Jeffrey, I’m not Alexander McQueen, I’m Charles Jeffrey, I’m not Gareth Pugh. I’m Charles Jeffrey, I’m not John Galliano,” he said. “I have a way of looking at fashion and I want to nurture that and see it to its end.”

This week on The BoF Podcast, Jeffrey joins me to share his journey into London’s fashion scene and reflect on the past, present and future of Loverboy, underscoring that he has his own unique vision to contribute to fashion.