Charles Jeffrey LOVERBOY Explores Heraldic Traditions for Pre-Spring 2024 – HYPEBEAST

Mon 22 May

There is depth, nuance, and charisma to the Charles Jeffrey LOVERBOY world.

For Pre-Spring 2024, the Scottish designer presents “STATANT PASSANT RAMPANT,” highlighting three distinct poses that animals are portrayed within hereditary symbols: standing, walking, and on their hind legs. But it’s never as simple as this with Charles Jeffrey LOVERBOY, as this representation of medieval Britain is cross-examined with mischievous characteristics, House classics, rebellion, heritage, and the avant-garde.

Take Look 3, for example. Heraldic traditions, such as diamond motifs and bold colors like yellow or red are worked into a patched knit jumper that’s distressed, fringed and frayed, thus adding an extra layer of physical and metaphorical texture to an outfit contrasted with other traditions, notably a tartan kilt.

Decoding traditions further is Charles Jeffrey LOVERBOY’s tailoring. The new “Edinburgh” suit comes in a saturated brick red tone, fitting oversized with double-breasted tropes blowing up in proportion. The buttons blend into the jacket, while the spread collar almost cocoons the neckline while allowing a colorful printed shirt to pop underneath.