Bluemarble Men’s Spring 2025: Greetings, Earthlings – WWD
Thu 20 Jun
By Alex Wynne | Photography Courtesy of Bluemarble
Last season, Bluemarble’s Anthony Alvarez looked to space for inspiration. This time, his astronaut was looking back toward Earth, the small blue dot that echoes the brand’s name.
"One astronaut said, ‘It was crystal clear from up here that we are one humanity.'"
Anthony Alvarez
“One astronaut said, ‘It was crystal clear from up here that we are one humanity,’” said Alvarez backstage before the show. In his designs, he imagined a fictional sports team, Transcontinental, aiming to emphasize a sense of community for citizens of Planet Earth.
Bluemarble has been cultivating a strong following Stateside, something Alvarez continued to mine, tapping Veneda Carter to style the show. There was also an expanded offer for women this season as he seeks to engage consumers across gender divides in line with commercial demand. It wasn’t all about Instagrammable hats — although there was a new one of those, in the form of a feather-fringed puffer chapka, as well as a couple of the imposing designs from his fall collection, recently sported by Bianca Censori, dwarfing their wearers on the front row.