ATHLETICS FOOTWEAR IS CHALLENGING THE NOTION OF WHAT A TIMELESS SNEAKER IS – Highsnobiety
Wed 18 Nov
The best way to describe Athletics Footwear is that it’s got the unassuming vibe of a classic sneaker, but you can definitely see that it packs a punch under the hood — it’s not another Common Projects Achilles. It’s an all-new design that features a healthy dose of both nostalgia and innovation.
The all-star cast behind upstart Athletics Footwear includes ex-Nike designer and current Areté founder Myles O’Meally as well as Sneakerboy founder and all-around retail wizard Chris Kyvetos. It comes as no surprise, then, that the brand has a clear mission: “We live for product that was not designed to be marketed, but designed from a functional and very organic point of view,” explains Kyvetos.