‘An Absolute Joy’: 10 Years of Charles Jeffrey’s Playful LOVERBOY – The Guardian
Wed 12 Jun
Text Ellie Violet Bramley | Photography Tim Walker, c/o Somerset House
At a turbulent time in the UK fashion industry, there comes some good news – one infectiously joyful brand is celebrating its 10th anniversary. Charles Jeffrey’s LOVERBOY, which started as a queer club night in east London and has dressed Tilda Swinton and Harry Styles, is looking back on a decade of tartan, trash, animalism, anarchy, paganism and punk.
“Primarily, we’re making clothing, but we also make music, we make videos, we create artwork, we do art direction, we write scripts.”
Charles Jeffrey
In the opening room of the anniversary exhibition, which opened at Somerset House on Saturday, is a poster for the club night from 2015, decorated with doodled hearts; £3 before midnight, £5 after. It is a fitting memento for a retrospective of the interdisciplinary brand, the brainchild of the Glaswegian designer, illustrator and all-round creative, born out of the music and party scene of 2010s London: Jeffrey even used the funds from the monthly club night to finance his label.
The Lore of LOVERBOY exhibition at Somerset House | Photograph: David Parry/PA