A-COLD-WALL* Launches First Store in China – JING DAILY
Wed 1 Jun
A-COLD-WALL* is officially opening its doors in China at the prestigious shopping center of Taikoo Li, Sanlitun, in Beijing. Its Fall 2022 collection will be released in-store simultaneously.
The British designer label will make its foray into the Chinese market with the help of Tomorrow, and the local agency POWER RICH. The two firms will be responsible for A-COLD-WALL*’s retail, wholesale, and e-commerce operations, with the goal of establishing in-depth communication with domestic shoppers and enhancing the brand’s popularity through online and offline channels.
As early as 2020, the premium streetwear player dipped its toes in China’s digital sphere by partnering with Chinese e-tail giant JD.com. Over the years, the label founded by Samuel Ross has been stocked by influential domestic multibrand retailers, such as I.T, K11, and Foss, developing a solid brand reputation and cult following among local hypebeasts.
With young male consumers increasingly hungry for designs that help them express their personalities and sophisticated fashion taste, the untapped potential for A-COLD-WALL* in China is tremendous.