24S Taps Nensi Dojaka for Exclusive Capsule – WWD
Thu 7 Jul
OH LA LA: Online retailer 24S has tapped London-based designer Nensi Dojaka for an exclusive capsule collection launching on July 7.
The 2021 LVMH Prize winner has designed 7 pieces, ranging from pleated bra tops and tights with a daring twist design at the knee, to lightweight shirts and midi dresses.
The retailer’s chief buying and marketplace officer Maud Barrionuevo lauded Dojaka’s personal vision and “poetic, never aggressive or vulgar” aesthetic that put self-confidence top of mind.
“[Such capsules] are part of our role as a platform to give space and a voice to these new talents [that] we believe in,” she continued.
The discussions between retailer and designer zeroed in on the 24S client, someone “international but who shares this vision of a sophisticated but effortless chic of the Parisian — or rather French — aesthetic,” Barrionuevo recalled.