THAKOON is made for those who believe good fashion shouldn’t be so hard.
Thakoon Panichgul started his career as a fashion editor for Harper’s Bazaar. Wanting to design, he created his first ready-to-wear collection in 2004 centered on pieces both beautiful and easy to wear. He was championed by both the press and the public.
Recently, he made a surprising move: he took a two-year break. During that time, he realized that loud fashion noises were drowning out good, simple, and affordable designs. It led him to relaunch his brand as a line of functional, beautiful, and well-designed wardrobe essentials.